The use of natural colours in the words movie poster makes us see that the genre will be mellow and follows conventions is seen in dramas. The off white colour of the man’s shirt is interesting because it suggests that he is promiscuous; due to the sense that white usually conotates to purity and virginity so the off white colour suggests the opposite. The black of his jacket further enforces his cold nature, considering that black conotates to coldness and darkness; this gives the audience an insight to the character. The women’s brown dress suggests that she is a natural, warm character, considering that brown usually conotates to nature. The tanned skin of the women makes the women more attractive to men; however, this will only be true in modern culture. The gaze of the women, towards the man, suggests that they have an intimate relationship. This is further enforced by the women’s body language, with her hand being underneath the man’s shirt and the other on his face. Her closed eyes, especially with her gaze/face position being positioned towards the man, shows trust towards the character. The man’s gaze towards the audience shows to the audience that he is the main character. However, this could also enforce his promiscuous nature due to his seductive gaze. This could tell us the target audience of the film is a woman due to the fact of the attractiveness of the protagonist with a seductive gaze means that women will want to see the film because they find the protagonist attractive. The white font of the writing could signify a relationship between the two characters, considering that white is associated with marriage. The institutions in small white font could show that they feel that this information is unimportant but still present if needed, this could be due to the fact that it is an art house film. There is no director or writer present in bold, which is not a convention of an art house film; instead it is present with the institutions instead. The boldness of the title and the release date provides the key information to the audience, showing that these are the two most important factors that the audience needs to know. With the title being larger than the release font makes it clear that this is the title of the film, thus making it the most important piece of information. The tagline next to the title is in a smaller font this shows that is not an important piece of information but it is present to deliver the audience information of the context of the film and act as a tool to make audience what to see the film because they want to find out more about the film's narrative. The names of the actors and actresses are listed above the title in white font, these are in a smaller font that the title, but however bigger than the tagline and at the same size font of the release date; this, like the tagline, acts as a tool to intrigue audiences to want to see the film because they make like an actor/actress that is present in the film.

No comments:
Post a Comment