Questionnaire Findings

My target audience sample contained half male and half female (all being between the ages of 16-21) participants to give me a fair sample. From this I found that the majority of male’s (35%) said that they would be able to empathize better with a male protagonist, with (60%) said that they would not empathize from any perspective; this 40% seemed to all be the participants that said that love genres did not create an emotive response in them (60%), and the ones that said that they did not enjoy watching love dramas (60%). This could be due to the male stereotypes; they could not be answering truthfully for fear of not complying with male nature which may lead to them being outcasted so it is hard to draw a conclusion from the male sample for them to be my target audiences gender. From the female sample I found that the majority of females I sampled did enjoy watching love dramas (85%), from this I found that this genre creates an emotive response in women (75%), this could be due to the emotive nature of a females personality. Women seemed to empathize better with characters with (68%) of women saying they would empathize with either gender protagonist, however because I needed a definite answer for the gender of my protagonist I had to go with the second popular gender, female (30%). The women sampled also stated that they enjoyed love dramas with either a positive or negative ending, (70%); but due to needing a definite answer I had to go with the second popular answer being a negative ending (20%). The popularity of a negative ending could be due to the catharsis effect it could have on audiences. With watching a sad film, women will receive the emotive gratification that audiences seek when consuming media. From the first six questions I concluded that my target audience would be females between the ages of 16 and 21.

From the remaining sample I found that the two most popular fonts for a love genre was calligraphy (35%) and italics (30%). One participant specified that they believed that I should combine the fonts of calligraphy, italics and bold. I believe this could work because it still follows the target audiences specifications of calligraphy and italics but also represents that my film will be an art house film because of the use of the includence of the bold, eye-catching font, making it different to many love genre fonts. The majority of the target audience seemed to watch channels such as MTV (70%), Channel 4/E4 (80%) and ITV (1,2,3 or 4) (80%), this helps me when it comes to distribution and advertising of my product because i know what channels it will be best to display my product or advertise it on. The most popular radio stations of my target audience seemed to be BBC radio 1 and radio city (both at 85%); however with BBC radio 1 being a mainstream radio station so they may not agree with any of the theme’s that is seen in my product (suicide) and with the art house nature of the product, especially because many of their products seem to be very conventional such as Spooks or Downton Abby. This means I would aim to advertise on radio city especially because it is more specific to the area of my audience. From my questionnaire I found that the majority of my sample read gossip magazines such as Hello!(65%) and OK! (70%), this means that I would have to do research into their culture section and see how I could go about getting a review on my product placed in one of their columns. I concluded from my research that the best place to advertise my product would be on the internet with 95% of my target audience saying that they spent more that 12 hours on the internet a day. This is an interesting finding because their is a lot of free advertising spaces on the internet such as social network sites like Twitter and Facebook and Blogs that are free to create and could replace the conventional movie webpage. Taking advantage of new and upcoming media is something that is key especially with a younger target audience, this means to get their attention then the internet will have the be the main advertising source I use because it is constantly around them. This was also enforced with the answer to my last question that was them to comment on what they believed was the best way to advertise an upcoming film with the main responses being social network sites (75%) and Trailers (80%). In some aspects convential formats of advertising such as trailers are still popular even in modern society, this could be due to the fact that they build suspense and excitement in the product (such as the Coke Cola christmas advert) and that they are a fast and easy way for the audience to consume the information that they would need about the product.