Target audience

Art house films are usually well known for their fragmented audience, they appeal to alot of people or very few. With this in mind I looked into the ITV sales categories to get a clearer understanding of my target audience, however the closest to my target audience is W3, women aged between 16-34, however this age range is too broad for my film. I was aiming to focus into the age range of 16-21 so, according to Blumer and Katz's uses and gratification theory, the audience with be able to emaphise easier with the character because they are of a similar age and gender meaning that the emotive needs of the audience is met. According to Aristotle's theory of Catharis, the audience will watch a film to realse a purge of emotions, so with the emotive needs are being met and with empathy being easier to achieve in my target audience because of the age of the protagonist this means that the audience can achieve a cathartic experience.

With ITV's sales categories not matching that of my target audience, I then focused onto the lifestyle categories. This explores consumers as being more sophisticated. I believe that my target audience can fit into many of these different cateories, like is seen with many art house films. The first of these being the drop-outs, those who do not want to get commited in any way, because of the length of my film being between 5-10 minuites this doesn't take a lot of time to consume meaning that the audience won't have to put off doing other things to soley commit to the film it'self, with it only being short it means that this category may not get bored while watching the film. My target audience could also fit into the Innovators category, these are people who want to make their mark on the world. This could be acheived through the surealality of the film it's being different to  many blockbuster films, with also the narritive touching on a quite taboo subject (suicide). Finally I believe that the last category my film could fit into would be the rebels, who are people who want the world to fit in with their idea of how it should. My film could be appealing to this cateogory because of how I aim it to make the audience question their believes and ideas, through flashbacks, while watching the film. Which may lead some comsumers leaving with a different idea of suicide then they first orgionally had.