Genre: Film magazine
Cost: £3.99
Frequency: Monthly
Empire is a British film magazine which is focused towards a male target audience that is published monthly by Bauer Consumer Media. From the first issue in july 1989, the magazine was edited by Barry McIlheney and pushblished by Emap. It is the biggest selling film magazine in Britain, constantly outselling its nearest market rival Total Film. As well as film news, previews and reviews, Empire has some unique regular features. Empire reviews both mainstream and art films, however feature articles focus on mainstream. Each issue features a Classic Scene, a transcript from a notable film scene, such as the “I could have been a contender” scene from On the Waterfront. There is a regular Top 10 feature lists, which is Empires top ten examples of something film related, e.g. 10 best chase scenes. In these articles readers are encouraged to write in if they disagree with the choices made. The At Home section covers DVD news and releases; Empires editors consider this section to be of sufficient quality to term it a magazine in itself, which is also relevant to the growth and importance of the DVD market, where sales can often outstrip that of box-office. Each magazine includes a spine quote in which a relatively challenging quote is printed on the spine of the magazine in which a challenging quote is printed on the spine of the magazine. There is often some obvious and obscure links from the quote to the main features of that months edition. Readers are invited to identify the film source and the links to win a prize.
In my magazine I aim to focus to a majority female target audience, which is rare and unique for film magazines; and also means that this magazine would not have to face competition with large contenders such as Empire and Total Film. However, within this genre, it will be focused towards the age range of 15-30 who would be students or women working within the industry. My film magazine will focus mainly on art films as this is a genre that is very lightly touched on in both magazines and include features to help readers create their own films that could be featured in a unique section. In the At Home section of the magazine instead of concentrating on the DVD market, which is not usually a distribution method of art house films, it will focus more on websites that are dedicated to art films such as, www.shortoftheweek.com and programs such as Netflix that would show full length feature films. The review section of the magazine will focus on the top films across the genres in Short of the Week and feature films that are directed by notorious art house directors; these films will also be featured in the feature articles and behind the scenes articles that would be seen in the magazine. Both these articles will focus on
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